Insights
Notes from running funnels.
What actually happens between the ad and the sale. Lead response, follow up, CRM, and where AI helps and where it does not.
Why Your CRM Might Be Losing You Leads, Not Saving ThemA CRM is supposed to stop leads slipping through the cracks. Here's why most CRM systems fail at exactly that, and what a CRM that actually gets used looks like.3 August 2026The Funnel Was Perfect. It Still Fell Apart.Right targeting, right creative, right automation, right CRM. A funnel can be built perfectly and still collapse, not from bad strategy, but from the humans operating inside it.2 August 2026Why Leads Go Cold in the First Few MinutesA fast reply is not the same as an answer. Why 'we'll call you back' loses leads even when it's quick, and what actually keeps a lead warm, with real examples and numbers.31 July 2026
Start with the plan
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Where your funnel is leaking, what I would fix first and what it would cost. Keep the plan whether or not you hire me.