Case studies

What was built, and what it did.

Each one follows the same shape: the situation, what was built, the numbers, and what I would do differently. Clients are anonymised unless they have agreed to be named.

Case study 01 · Education brand · Meta ads + WhatsApp

A ₹2 lakh campaign that produced 37 admissions.

An admissions campaign where cold calling was the first response to every lead, and most calls were never picked up. Leads were cheap, but few turned into conversations.

What was built

Meta instant form feeding a Google Sheet in real time
Make.com pushing every lead into a four message WhatsApp sequence that answered real questions
An 800 member WhatsApp community for ongoing nurture
Eight live webinars, averaging around 40 attendees each
Counsellor calls only after a lead had engaged

What I learned. The first touch mattered more than the ad. Next time the same system gets an email sequence and a dedicated landing page for the highest intent leads.

300leads from ₹2 lakh of Meta spend

₹200cost per lead

60%qualified, against a typical 35 to 40%

~37admissions: 40% of qualified leads visited, 52% of visitors enrolled

Case study 02 · Education sector · multi location

Replacing cold calls with automation, at 20,000 leads a month.

A high volume lead operation across several locations. The first response to every enquiry was a phone call, most calls went unanswered, and good leads were lost in the queue.

What was built

Meta and Google campaigns feeding one CRM
WhatsApp automation as the first touch, answering questions and qualifying interest
Clear handoff rules so counsellors only called engaged leads
Daily reporting on lead quality by source and campaign

What I learned. At volume, handoff rules and CRM discipline decide the result more than targeting does.

20,000leads handled a month

40%qualified lead ratio at that volume

+20%more walk ins after the switch

9.2xreturn on ad spend, held month over month

Coming next

Clinics, catering and local service businesses

New case studies are added as projects complete and clients agree to share their numbers. Want to see how this would apply to your business? The written plan uses the same thinking on your numbers.

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