Service · Mumbai & Ahmedabad
Google Ads for people already searching for you in Mumbai and Ahmedabad.
Search campaigns that show up when someone types your service and your area, and track every enquiry to the booking.
What is included
Show up when they are already searching.
Someone typing “dentist near me” or “interior designer in Vasai” has already decided to buy. Google Ads puts you at the top of that search. The job is to pay only for searches that turn into customers, and to track every call and form back to the keyword that brought it.
Keyword and competitor research
What people in your area actually search, what it costs per click, and what competitors are bidding on.
Search campaigns by service and area
Separate campaigns so each service and location gets its own budget, ads and numbers.
Remarketing and Performance Max
Bring back visitors who did not enquire, once there is enough data for it to work.
Conversion tracking
Calls, forms and WhatsApp clicks tracked through Google Tag Manager and GA4 before a rupee is spent.
Negative keyword control
Weekly search term reviews so “free”, “jobs” and irrelevant searches stop eating the budget.
Matching landing pages
Every ad group sends people to a page that answers exactly what they searched for.
The split
What the agents do. What I do.
Repeatable work is automated. Every call about money, message or direction stays with a person.
Above the line · automated
Runs on its own, every day.
- Pulling search term reports and suggesting negatives
- Alerting on budget, bid and cost per lead changes
- Drafting ad copy variants for testing
- Building the daily spend and conversion report
- Logging every call and form in your CRM
Below the line · human
Needs judgment, so it stays with me.
- Choosing which keywords are worth paying for
- Setting match types and location limits
- Writing the offer in the ad
- Deciding what to cut
- Changing bid strategy when the data supports it
How it runs
From first call to a running system.
Research
Keywords, costs and competitors for your services and areas, with an estimate of cost per enquiry before you commit.
Build tracking first
Tag Manager, GA4 and Google Ads conversions for calls, forms and WhatsApp clicks, tested end to end.
Launch tight
A focused keyword list, strict locations and matching landing pages. Broad targeting only once the basics are profitable.
Optimise weekly
Search terms, negatives, bids and ads reviewed every week, with cost per customer as the number that decides.
Mumbai & Ahmedabad
Google Ads in Mumbai and Ahmedabad.
Virar · Vasai · Mira Bhayandar · Borivali · Mumbai
Mumbai region
Click costs vary a lot by area. “Dermatologist Andheri” can cost several times more than “dermatologist Virar”. Campaigns are split by location so budgets for Virar, Vasai, Mira Bhayandar and Borivali are not swallowed by expensive central Mumbai clicks. “Near me” searches are handled with radius targeting and call ads for people searching on their phones.
SG Highway · Satellite · Prahlad Nagar · Gandhinagar
Ahmedabad
Competition is lower in many service categories, so clicks are often cheaper and a smaller budget goes further. Campaigns are split by area (West Ahmedabad, SG Highway, Gandhinagar) and the ad copy speaks to what local buyers compare: price, trust and distance. Gujarati keyword variants are added where people actually search that way.
Accountability
How you will know it is working.
What you see every week
- Cost per enquiry, by campaign and area
- Cost per booked customer, not just per click
- Which keywords brought paying customers
- Calls, forms and WhatsApp clicks tracked separately
- Search terms added as negatives, and why
Questions
Google Ads, answered.
Google Ads or Meta ads, which should I start with?
If people already search for your service, as with clinics, interiors or CA services, start with Google because the intent is higher. If you need to create demand or your offer is visual, as with fitness or a new property project, start with Meta. Most businesses end up running both: Google catches intent, Meta builds it.
What is a realistic cost per lead on Google?
It depends on the category and area and can range from a couple of hundred rupees to well over a thousand per enquiry in competitive categories. You get an estimate for your keywords and location in the written plan, before you spend anything.
Do you set up conversion tracking?
Always, before a single ad goes live. Forms, phone calls and WhatsApp clicks are tracked through Google Tag Manager and GA4, so you can see which keyword produced which enquiry.
Can I run ads only in my area?
Yes. Ads can be limited to a radius around your location or to specific areas like Virar, Vasai or Satellite. That alone is often the first fix for accounts wasting money on clicks from people who will never visit.
Related services
Works well with.
Start with the plan
Tell me about the business. Get a written plan in 48 hours.
Where your funnel is leaking, what I would fix first and what it would cost. Keep the plan whether or not you hire me.